"Within Coke they referred to their best customers not as you might think - 'consumers' or 'loyal fans' or something like that. Within Coke they referred to their best customers not as you might think - 'consumers' or 'loyal fans' or something like that. And there's no way we could start down-formulating the usage of salt, sugar, fat if the end result is going to be something that people do not want to eat." "Bottom line being, though, that we need to ensure that our products taste good, because our accountability is also to our shareholders. We offer products that are low-fat, low-sugar, have whole grains in them, to people who are concerned about eating those products. " got up and made some very forceful points from his perspective," Moss tells Fresh Air's Dave Davies, "and his points included this: We at General Mills have been responsible not only to consumers but to shareholders. Michael Mudd stated his case, pleading with his colleagues to pay attention to the health crisis and consider what companies could do to hold themselves accountable.Īccording to Moss, the first response came from the CEO of General Mills. His topic: the growing public health concerns over the obesity epidemic and the role packaged and processed foods were playing in it. Moss begins his tale back in 1999, when a vice president at Kraft addressed a meeting of top executives of America's biggest food companies.
In his new book, Salt Sugar Fat: How the Food Giants Hooked Us, Pulitzer Prize-winning journalist Michael Moss goes inside the world of processed and packaged foods. Scientifically tweaking ratios of salt, sugar and fat to optimize consumer bliss.
How?ĭealing Coke to customers called "heavy users." Selling to teens in an attempt to hook them for life. Your purchase helps support NPR programming. The feta cheese, spinach pies, and green olives have large amounts of salt.Close overlay Buy Featured Book Title Salt Sugar Fat Subtitle How the Food Giants Hooked Us Author Michael Moss A biologist, he studies salt in fruit flies, which have comparable tastes to humans. Common food products contain hundreds of milligrams per cup. For at-risk populations, which comprises more than half the American population, the number is 1,500 milligrams of salt. The government recommends a maximum daily sodium intake of 2,300 milligrams. Cargill, the largest salt producer, says that people love salt. Moss writes that the food industry uses salt to increase sales.
In previous times, people ate salted products that contained far more sodium than now, using salt as a preservative. Packaged foods carried far more salt than people added from salt shakers. Food scientists at Monell analyzed the sources of dietary salt. Men, especially, consumed large amounts of salt. Some groups pressured Americans to abandon their salt shakers.
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